2-DAY LIVE EVENT| THE GREATNESS FACTORY MIAMI| JANUARY 7–8, 2027|10:00 AM – 3:00 PM ET✦

Live Event

Person of Interest 2.0

Live in Miami/Jan 7–8, 2027/Eastern Time

You're Too Good to Be This Overlooked.

Two days in Miami with Coach Micheal Burt. You'll find your X Factor, package it into a concept people pay for, and leave with a plan to get known in your market in 2027.

Small room. Limited seats. When they're gone, they're gone.

30+

Years Coaching

1,000+

Leaders Coached

$997

2-Day Immersion

FEATURED & RECOGNIZED ACROSS MAJOR MEDIA

Entrepreneur10X GROWTH
CONFERENCEHUFFPOSTForbesthe PROFIT

PAIN SECTION

Be Honest. Does This Sound Like You?

You're good at what you do. Really good.

But the phone isn't ringing the way it should. You're still the one making the calls. Still sending the follow-ups. Still explaining why you're worth the price.

Meanwhile, somebody with half your skill is booking the big clients, getting the stage, and charging double.

You've tried the posting. The funnels. The "get famous quick" stuff. You spent the money and the hours, and you're still the best-kept secret in your market.

You're working harder every year and the income isn't moving.
You can't explain what makes you different in one sentence.
Your expertise lives in your head and nowhere else.
People call you 'nice to have.' Nobody calls you 'need to have.'
You keep getting invited to the wrong rooms.

That's a positioning problem. And it gets worse every year you leave it alone.

THE SHIFT

I Started Out as a High School Basketball Coach.

Long hours. Low pay. I knew how to build winners, and almost nobody outside my gym knew my name.

Then I figured out something that changed everything: Money and opportunity flow to the people who are known for solving a specific problem.

So I found my X Factor. I packaged it. I wrote the book. I built the concept. And I put it in front of the right people over and over.

That's how I went from coaching kids for a paycheck to landing six-figure clients, building The Greatness Factory, and sitting at tables I never thought I'd be invited to.

I call it becoming a Person of Interest. When you become one, you stop chasing. People start coming to you.

WHY 2.0?

The first Person of Interest event was a small room at my lodge outside Nashville. 2.0 is the next version. Sharper frameworks. More hands-on work on your concept. And we're taking it to The Greatness Factory Miami, so you can start 2027 in the right room with the right people.

Two days. 10 AM to 3 PM Eastern. You work on your business, live, with me in the room.

THE ACTIVATOR

Coach Micheal Burt

Founder, The Greatness Factory & WSJ Bestseller

2.0 MIAMI

ENDORSED BY INDUSTRY GIANTS

“Micheal Burt is the real deal when it comes to coaches. He will teach you how to build, grow, scale, and get major spikes in your business like no other.”

GRANT CARDONE

Creator of The 10X Rule

ED MYLETTGlobal Keynote

TIM GROVERRelentless Author

AGENDA: THE 4 KEYS

Here's What We'll Build Together in Miami

You work on your business, live, with Coach Micheal Burt in the room across these four core pillars:

KEY 1

Find Your X Factor

You'll get crystal clear on the one thing you do better than anyone in your market. Then you'll learn to say it in a single sentence that makes the right people lean in.

KEY 2

Build Your Concept

Your expertise is stuck in your head. We'll pull it out and package it into a named concept people can see, buy, and tell their friends about.

KEY 3

Monetize Your Concept

One concept, many ways to get paid. Coaching, speaking, books, events, licensing, high-ticket clients. You'll map the revenue streams that fit you and the order to build them.

KEY 4

Market Your Concept

You'll leave with a distribution plan. Where to show up, what to say, and how to get in front of the rooms and people that move your business forward.

WHAT YOU WALK OUT WITH

Assets & Bonuses in Hand

What a Person of Interest is, and why the market pays them more
The 4 keys every Person of Interest has, and which one you're missing right now
How to move from “nice to have” to “need to have” in your market
Why some experts attract opportunities while others spend their careers chasing them
How Coach Burt used these same keys to build his name and his business
A room full of high performers to build with
Bonus: The Person of Interest Signed Copy by Coach Micheal Burt

SIGNED BONUS

Strict Small Room PolicyLimited Seating in Miami

Whiteboard deep dives & concept surgery with Coach Burt + your signed book.

WHO IT'S FOR

This Room Is Built for You If...

You Belong in Miami If:

You're a business owner, coach, consultant, speaker, or expert who's great at the work and invisible in the market.
You want bigger clients and higher prices, and you're tired of competing on price.
You have years of experience and no clear way to package it.
You want to write the book, take the stage, or build the program, and you keep putting it off.
You know you need to be in better rooms with better people.

Skip It If...

You want a hype weekend and no homework.
You're looking for a hack that makes you famous by Friday.
You aren't willing to put yourself out there.

This room is for genuine action-takers and authority builders ready to implement high standards.

If you read the first list and nodded, you belong in Miami.

THE VENUE

The Greatness Factory Miami

A private luxury executive facility designed specifically for focus, clarity, high-level connections, and high-performance activation.

Executive Working Suites & Lounge

The Immersion Mastermind Suite

Aventura / Miami Setting

LOCATION DETAILS

The Greatness Factory Miami / Aventura

Exact address provided immediately upon ticket confirmation.

OFFER AND PRICING

Your Seat at Person of Interest 2.0

MIAMI 2.0 IMMERSION

Event details

Where: The Greatness Factory Miami
When: January 7–8, 2027
Time: 10:00 AM – 3:00 PM Eastern, both days
Format: Live, in person, small group

EXCLUSIVE BONUS INCLUDED

The Person of Interest Signed Copy

Every attendee receives a hand-signed personal copy from Coach Micheal Burt at the event.

All workshop frameworks, workbooks, positioning blueprints, and signed book included.

Price

$997

Full 2-Day Live Working Seat

“Think about one new client at your real price. One speaking gig. One deal that comes to you because people finally know who you are. The ticket pays for itself the first time that happens.”

Seats are capped to keep the room small. Once it's full, registration closes.

Still deciding? Book a quick call with my team.

We'll tell you straight if this room is the right fit for where you are.

19x Bestselling Author

ABOUT COACH MICHEAL BURT

They Call Him America's Coach.

Micheal Burt started coaching basketball at 15, built championship teams, then walked away to build a coaching business from scratch. He's the founder of The Greatness Factory and the Wall Street Journal bestselling author of Flip The Switch.

For more than 20 years, he's helped business owners and high performers find their skill, package it, and get paid what they're worth. He's done it for himself first.

FAQ

Frequently Asked Questions

FINAL CLOSE

A Year From Now,
Who Will Know Your Name?

You can stay the best-kept secret in your market for another year. Keep chasing. Keep explaining. Keep watching people with less skill get the clients you want.

Or you can spend two days in Miami with me and walk out with your X Factor, your concept, and the plan to get known.

Get in the right room. Get in the game.

January 7–8, 2027 | The Greatness Factory Miami | 10 AM – 3 PM ET